Chris Anderson, of Wired.com and Long Tail Fame, is presenting his new book ‘Free’. He elaborates on the economy model underlying the free economy. How business can foster a free economy in the digital age. One of the key aspects he concludes is that given the most segmented and relevant the content is for a customer the most they are OK with being charged more for it. Pretty interesting approach he’s also applying to his book sales, soon to be available online and hardcover. 3 hour audio book costs more than 6 hour.

BusinesWeek interviewed him.