htulog » book http://blog.htu.pe Bits from our company Tue, 15 Dec 2009 17:46:39 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Chris Anderson’s new book ‘Free’: More for less http://blog.htu.pe/chris-andersons-new-book-free-more-for-less/ http://blog.htu.pe/chris-andersons-new-book-free-more-for-less/#comments Wed, 01 Jul 2009 21:04:36 +0000 Rudy Godoy http://blog.htu.pe/?p=78 Chris Anderson, of Wired.com and Long Tail Fame, is presenting his new book ‘Free’. He elaborates on the economy model underlying the free economy. How business can foster a free economy in the digital age. One of the key aspects he concludes is that given the most segmented and relevant the content is for a customer the most they are OK with being charged more for it. Pretty interesting approach he’s also applying to his book sales, soon to be available online and hardcover. 3 hour audio book costs more than 6 hour.

BusinesWeek interviewed him.

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