htulog

Chris Anderson, of Wired.com and Long Tail Fame, is presenting his new book ‘Free’. He elaborates on the economy model underlying the free economy. How business can foster a free economy in the digital age. One of the key aspects he concludes is that given the most segmented and relevant the content is for a customer the most they are OK with being charged more for it. Pretty interesting approach he’s also applying to his book sales, soon to be available online and hardcover. 3 hour audio book costs more than 6 hour.

BusinesWeek interviewed him.

In the traditional economy business struggle for capacity, resources allocation, storage and physical space. Digital economy has rather different rules. In the digital economy the focus is no longer in these particular aspects. Digital businesses are capable to take advantage of information and data management to get the most of it. Information and data storage is not enough, what you can do with that to take advantage and be competitive is.

Moved to EBay

These pictures are from a marketing campaing for Ebay developed by the agency Mortierbrigade in 2006. Let that apart, they clearly represent what’s happening today with businesses. Physical storage of goods are no longer the core, product and consumer data is. What can you do with that is the difference between you and your competitor.